Claude Cowork Plugin
✍️Copywriter
Capture client voice, generate variations, gate output through approval workflows, stay employed in the AI era
The Copywriter plugin keeps you in the loop on AI-augmented copy work — not replaced by it. Every command works standalone with your input — paste the brief, the feedback, or the draft and get a structured artifact ready for your review.
Use /brief-intake to capture client tone, audience, KPIs, and constraints into a structured brief. Use /draft-batch to generate 3–5 deliberate copy variations across angle, length, and emotion axes. Use /tone-check to audit copy against the client's voice guide with phrase-level evidence and rewrite suggestions. Use /approval-workflow to track feedback rounds, generate diffs, and prepare a clean sign-off package.
The plugin's skills activate automatically when relevant: Client Voice Mapping — extract and replicate tone from sample copy into a reusable Voice Doc, plus Conversion Psychology — apply Cialdini, Sutherland, and Schwartz awareness-stage frameworks to CTAs and objection handling without crossing into dark patterns.
Commands
Click a command to copy it. To run it in the Claude app, type it and pick it from the menu that appears; pasting it sends plain text instead of running it.
/brief-intakeCapture client tone, brand voice, target audience, success metrics, and constraints into a structured brief
/draft-batchGenerate 3–5 variations of copy with different angles, lengths, and tones for client review
/tone-checkAnalyze copy against the client's brand voice guide and flag deviations with phrase-level evidence
/approval-workflowTrack client feedback and version history, generate diff summaries, prepare sign-off package
Skills
Skills activate automatically when Claude Cowork detects you're working on relevant tasks — no slash command needed.
Client Voice Mapping
Extract and replicate tone from sample copy into a reusable Voice Doc across projects
Conversion Psychology
Persuasion hooks, urgency framing, objection handling, CTA optimization grounded in Cialdini and Sutherland
Usage examples
New SaaS bookkeeping client. Tone: warm, plain-spoken, no finance jargon. KPI: free-trial signups. Audience: 1099 freelancers. Build a brief.
Press Enter to copy this example prompt.5 hero headline variants varying angle (pain/gain/social-proof), length, and emotion. Tone per the saved voice doc.
Press Enter to copy this example prompt.Voice doc says: warm, no jargon, sentences under 18 words, 'you' not 'users'. Audit this copy and flag every deviation with evidence.
Press Enter to copy this example prompt.Round 3 feedback: keep B headline, kill C, soften D's CTA, add a testimonial. Build the diff, update the version log, prepare sign-off.
Press Enter to copy this example prompt.Install this plugin
Claude desktop app (Cowork)
- Click Customize in the left sidebar, open the Plugins tab, then Add → Add marketplace → Add from a repository.
- Paste
alexclowe/awesome-claude-cowork-pluginsand click Sync. - Under Discover, click Add next to Copywriter.
Requires a paid Claude plan. Anthropic is merging Cowork into the main Claude app; this path is the same either way.
Claude Code (terminal)
/plugin marketplace add alexclowe/awesome-claude-cowork-plugins/plugin install copywriter@awesome-claude-cowork-pluginsRun inside Claude Code. Add the marketplace once, then install any plugin by name.
All content generated by this plugin is for drafting and informational purposes only. The copywriter is responsible for reviewing, verifying, and customizing all outputs before professional use. This plugin does not constitute professional advice.
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