Copywriter
Capture client voice, generate variations, gate output through approval workflows, stay employed in the AI era
The Copywriter plugin keeps you in the loop on AI-augmented copy work — not replaced by it. Every command works standalone with your input — paste the brief, the feedback, or the draft and get a structured artifact ready for your review.
Use /brief-intake to capture client tone, audience, KPIs, and constraints into a structured brief. Use /draft-batch to generate 3–5 deliberate copy variations across angle, length, and emotion axes. Use /tone-check to audit copy against the client's voice guide with phrase-level evidence and rewrite suggestions. Use /approval-workflow to track feedback rounds, generate diffs, and prepare a clean sign-off package.
The plugin's skills activate automatically when relevant: Client Voice Mapping — extract and replicate tone from sample copy into a reusable Voice Doc, plus Conversion Psychology — apply Cialdini, Sutherland, and Schwartz awareness-stage frameworks to CTAs and objection handling without crossing into dark patterns.
Commands
/brief-intakeCapture client tone, brand voice, target audience, success metrics, and constraints into a structured brief
/draft-batchGenerate 3–5 variations of copy with different angles, lengths, and tones for client review
/tone-checkAnalyze copy against the client's brand voice guide and flag deviations with phrase-level evidence
/approval-workflowTrack client feedback and version history, generate diff summaries, prepare sign-off package
Skills
Skills activate automatically when Claude detects you're working on relevant tasks — no slash command needed.
Client Voice Mapping
Extract and replicate tone from sample copy into a reusable Voice Doc across projects
Conversion Psychology
Persuasion hooks, urgency framing, objection handling, CTA optimization grounded in Cialdini and Sutherland
Usage examples
New SaaS bookkeeping client. Tone: warm, plain-spoken, no finance jargon. KPI: free-trial signups. Audience: 1099 freelancers. Build a brief.
5 hero headline variants varying angle (pain/gain/social-proof), length, and emotion. Tone per the saved voice doc.
Voice doc says: warm, no jargon, sentences under 18 words, 'you' not 'users'. Audit this copy and flag every deviation with evidence.
Round 3 feedback: keep B headline, kill C, soften D's CTA, add a testimonial. Build the diff, update the version log, prepare sign-off.
Install this plugin
/plugin install copywriter@alexclowe/awesome-claude-cowork-pluginsRun this command in Claude Cowork to install. Requires a paid Claude plan (Pro, Max, Team, or Enterprise).
All content generated by this plugin is for drafting and informational purposes only. The copywriter is responsible for reviewing, verifying, and customizing all outputs before professional use. This plugin does not constitute professional advice.
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