
Save hours every week with the Insurance Agent AI Operating System
A command center plus five connected jobs for renewals, new-client onboarding, annual reviews, claim support, and referrals and marketing — drafted into your Gmail, Calendar, and Drive for your approval, with living trackers. Ambient advice-boundary, advertising, and client-data guards; it never makes a coverage call. Every prompt included — 67 skills in all.
Installs as a Claude Cowork plugin — and every prompt is included as an HTML page you can use in ChatGPT, Gemini, or any AI. How to install → Prices are in USD; Gumroad applies fair local pricing at checkout in eligible countries.
Insurance agents use Claude to turn a policy's declarations into a plain-language summary a client will actually read, draft renewal letters that explain premium changes, organize claim notes for the carrier, and write outreach for annual reviews and cross-sells. You stay the licensed professional: Claude drafts the words, while coverage advice, recommendations and anything that binds or changes a policy stay with you and your carrier.
Below: one policy summary drafted from a client's declarations, the free Insurance Agent plugin and its four commands, five more agency tasks, and plain answers on client data, policy summaries and ChatGPT.
Worked example: a homeowners policy explained for a client
A new client asks what their homeowners policy actually covers. In Claude, type /policy-summary, pick it from the menu, then paste the key terms from the declarations page. There's no name, address or policy number in it:
Summarize this homeowners policy for my client.
HO-3. Dwelling $350,000. Personal property $175,000. Personal liability $100,000.
Deductible $1,500 all perils. No flood or earthquake coverage.
Wind/hail exclusion endorsement (coastal property).Press Enter to copy this prompt to your clipboard.Claude returns a client-ready summary (shortened here):
YOUR HOMEOWNERS POLICY AT A GLANCE — DRAFT FOR AGENT REVIEW
Coverage | Limit | Deductible | What this means
Dwelling | $350,000 | $1,500 | Repairs or rebuilding of the house itself
Personal property | $175,000 | $1,500 | Your belongings: furniture, clothing, electronics
Personal liability | $100,000 | none | If someone is hurt at your home or you damage
| | | someone else's property and are held responsible
IMPORTANT EXCLUSIONS
- Flood: not covered. Damage from rising water needs a separate flood policy.
- Earthquake: not covered. Ask us about separate earthquake coverage.
- Wind and hail: excluded by endorsement on this policy. For a coastal home this is a
major gap; [agent to explain the wind/hail options available in your area].
ACTION ITEMS
- Confirm the dwelling limit reflects today's rebuilding cost [agent to verify].
- Let's talk about whether $100,000 of liability is enough for your situation.Press Enter to copy this prompt to your clipboard.What's left for you: check every line against the actual policy form and endorsements (a summary isn't the contract), fill in the bracketed items, and make the coverage recommendations yourself. If the client asks "am I covered for X?", that answer comes from you and the carrier, not from the summary.
The free Insurance Agent plugin: four commands
The Insurance Agent plugin is free. Type a command and pick it from the menu; if you paste it, Claude reads it as ordinary text.
| Command | What it drafts |
|---|---|
/policy-summary |
Client-friendly policy summaries that explain coverage in plain language |
/renewal-letter |
Personalized renewal letters with a coverage review and your recommendation |
/claims-doc |
Structured claim documentation and the matching client update |
/client-outreach |
Prospecting, retention, annual-review and cross-sell emails |
Two skills switch on by themselves when they're relevant: Insurance Analysis and Client Retention.
To install it in the Claude desktop app: Customize → Plugins → Add → Add marketplace → Add from a repository, paste alexclowe/awesome-claude-cowork-plugins, click Sync, then click Add next to Insurance Agent under Discover. Plugins need a paid Claude plan. In Claude Code: run /plugin marketplace add alexclowe/awesome-claude-cowork-plugins, then /plugin install insurance-agent@awesome-claude-cowork-plugins. Full steps are on the plugin page.
What's paid: The free plugin covers everything on this page. Agents who want the recurring work run across their whole book can buy the Insurance Agent AI Operating System for a one-time $19. It runs five connected jobs from a command center: renewals, new-client onboarding, annual reviews, claim support, and referrals and marketing. Drafts land in your Gmail, Calendar and Drive for your approval, with living trackers and built-in advice-boundary, advertising and client-data guards. It never makes a coverage call. It has 67 skills.
Set up a Claude Project for your agency
Step 1: Create an Insurance Agency Project. In Claude, go to Projects and create one called "Insurance Agency." This gives you a persistent workspace where your context carries across every conversation.
Step 2: Set your custom instructions. In the Project settings, add:
You are my insurance agency documentation and communication assistant. Here is my context:
<agency-profile>
- Role: Licensed insurance agent at [Agency name / independent agency / captive agency]
- State: [Your State] (for licensing, compliance, and regulatory requirements)
- Lines of business: [Personal lines / Commercial lines / Life & Health / All lines]
- Carrier appointments: [List your top 5-8 carriers]
- Agency management system: [Applied Epic, HawkSoft, QQ Catalyst, EZLynx, etc.]
- Client base focus: [Individual families / Small business / Niche market / Mixed]
- Communication style: [Professional and warm / Consultative / Educational / Straightforward]
</agency-profile>
<rules>
- Policy summaries should be clear, client-friendly, and highlight what matters most to the client
- Renewal letters should feel personal and position you as a trusted advisor, not a billing department
- Claims documentation should be factual, structured, and ready for carrier submission
- Client outreach should sound like it comes from a real person who cares, not a marketing system
- Never generate content that provides specific legal or coverage advice — position as general information
- Include appropriate disclaimers when discussing coverage details
- Never use actual client names, policy numbers, or identifiable information in Claude prompts
</rules>Press Enter to copy this prompt to your clipboard.Step 3: Upload reference documents. Add your preferred policy summary template, your best renewal letter examples, carrier-specific claims submission guidelines, and any compliance checklists your state requires.
Step 4: Always work inside this Project. Your context loads automatically, saving you from re-explaining your agency every session.
Five more agency tasks to hand Claude
1. Policy Summaries
Every client deserves a clear explanation of what their policy covers and what it does not. Writing an individual summary for every client is slow. Claude turns your policy details into polished, client-ready summaries.
<task>Generate a client-friendly policy summary from these coverage details.</task>
<policy-details>
- Policy type: Homeowners HO-3
- Client: Married couple, first-time homebuyers
- Dwelling coverage: $385,000 (guaranteed replacement cost)
- Personal property: $192,500 (replacement cost endorsement)
- Liability: $300,000
- Medical payments: $5,000
- Deductible: $1,500 wind/hail, $1,000 all other perils
- Endorsements: Water backup $15,000, scheduled jewelry $12,000, identity theft $25,000
- Notable exclusions: Flood (separate policy recommended), earthquake, home business equipment over $2,500
</policy-details>
<instructions>
- Address the summary to the clients by name in a warm, professional tone
- Explain each coverage area in plain English — avoid jargon
- Highlight the most important protections they have
- Clearly explain what is NOT covered and why it matters
- Include specific action items: what they should do if they have a claim, when to call their agent, what changes to report
- Keep it scannable — use headers and bullet points
- End with a reassuring close that positions the agent as an ongoing resource
</instructions>
<avoid>
- Insurance jargon without explanation
- Legal disclaimers that sound scary
- Implying this summary replaces reading the actual policy
</avoid>Press Enter to copy this prompt to your clipboard.2. Renewal Recommendation Letters
Renewal season is the most time-intensive period for any insurance agent. Each client needs a personalized letter explaining what is changing, why premiums may have shifted, and what you recommend. Across dozens of renewals, those letters add up.
<task>Draft a renewal recommendation letter for this client.</task>
<renewal-details>
- Client: Long-term client, 8 years with the agency
- Policy: Commercial package — BOP + commercial auto
- Current premium: $14,200 annually
- Renewal premium: $16,800 (+18.3%)
- Reason for increase: Two minor auto claims in past 3 years, commercial property rate increases market-wide, updated building valuation
- Recommended changes: Increase commercial auto deductible from $500 to $1,000 (saves approximately $600/year), add employment practices liability ($800/year), update building coverage to match new valuation
- Net recommended premium: $17,000
</renewal-details>
<instructions>
- Open by acknowledging the relationship and the upcoming renewal
- Be transparent about the premium increase — don't bury it
- Explain the market factors driving the increase (it is not just their account)
- Show that you have shopped the market or explain why staying with the current carrier is the best option
- Present recommended changes as proactive risk management, not upselling
- Provide a clear comparison: current vs. recommended
- Close with a specific call to action to schedule a 20-minute review call
</instructions>Press Enter to copy this prompt to your clipboard.3. Claims Documentation
When a client calls with a claim, the clock starts ticking. Getting the documentation right from the start means faster processing, fewer back-and-forth calls with the adjuster, and a better client experience. Claude structures your incident notes into carrier-ready documentation.
<task>Create a structured claims documentation package from these incident details.</task>
<incident-details>
- Claim type: Commercial property — water damage
- Business: Restaurant, insured under BOP
- Incident: Pipe burst in kitchen ceiling overnight, discovered by morning staff. Water damaged kitchen equipment, walk-in cooler sustained electrical damage, dining room ceiling tiles and carpet affected. Business closed for 3 days for remediation.
- Policy: BOP with $500,000 building, $250,000 BPP, $50,000 business income with 72-hour waiting period, $1,000 deductible
- Applicable coverage: Building damage covered, BPP covered at replacement cost, business income coverage applies after 72-hour waiting period, spoiled food coverage under BPP
- Mitigation: Plumber dispatched same morning, water extraction company on site by noon, temporary repairs to ceiling completed day 2
</incident-details>
<instructions>
- Structure as: Incident Summary, Coverage Analysis, Documentation Checklist, and Next Steps
- Write the incident summary in factual, objective language suitable for the carrier
- Map each type of damage to the applicable coverage section
- Note any potential coverage questions (the 72-hour waiting period, spoiled food limits)
- Create a documentation checklist: what the client needs to gather (photos, receipts, invoices, inventory)
- Outline next steps for both the client and the agent
</instructions>Press Enter to copy this prompt to your clipboard.4. Client Outreach and Prospecting
Growing your book of business requires consistent outreach, but most agents struggle to find time to write personalized prospecting and retention emails. Claude makes it possible to send thoughtful, tailored messages at scale.
<task>Write a cross-sell outreach email for an existing personal lines client.</task>
<client-context>
- Existing client: Home and auto policies for 3 years
- Life event: Just had their second child (mentioned during last auto policy change)
- Current coverage gap: No life insurance, no umbrella policy
- Relationship: Positive, always responsive, refers friends occasionally
</client-context>
<instructions>
- Open by referencing the life event naturally — congratulate them
- Transition to "as your insurance advisor, I want to make sure your growing family is protected"
- Mention life insurance and umbrella as logical next steps — not as a sales pitch but as professional responsibility
- Keep it short and personal — under 150 words
- Suggest a 15-minute phone call to discuss options
- Tone: Warm, genuine, like a trusted advisor who noticed something important
</instructions>
<avoid>
- Anything that sounds like a mass email
- Pressure language or urgency tactics
- Specific product names or premium quotes in the email
</avoid>Press Enter to copy this prompt to your clipboard.5. Compliance and Disclosure Documentation
Insurance agents operate in a heavily regulated environment. Disclosure documents, compliance language, and proper documentation of coverage recommendations are not optional. Claude helps you maintain consistent, professional compliance documentation.
<task>Draft a coverage recommendation documentation letter for a client who declined a recommended coverage.</task>
<context>
- Client declined umbrella policy recommendation
- Current liability limits: $300,000 on home, $250,000/$500,000 on auto
- Recommended: $1,000,000 umbrella policy
- Client's reason for declining: Cost — "I'll think about it next year"
- Agent's obligation: Document the recommendation and the declination for E&O protection
</context>
<instructions>
- Write a professional letter documenting that you recommended the umbrella policy
- State the specific recommendation clearly (coverage amount, approximate premium range)
- Note the client's decision to decline at this time
- Explain — briefly and without being alarmist — the gap this creates in their coverage
- Include language that positions this as documentation of a professional recommendation
- Request the client sign and return (or reply confirming) their decision
- Close by noting the recommendation remains available if they change their mind
</instructions>
<format>
Professional business letter format, suitable for printing or email attachment. Include a signature line for the client's acknowledgment.
</format>Press Enter to copy this prompt to your clipboard.Prompting tips for insurance agents
1. Specify the audience for every document. A policy summary for a first-time homebuyer reads differently than one for a commercial real estate investor. Tell Claude who will read the document.
2. Include carrier context when relevant. If you mention that the client is with a specific carrier type (standard market, E&S, direct writer), Claude adjusts the language and documentation style accordingly.
3. Always provide the "why" for outreach. The most effective client outreach connects to a specific reason — a life event, a policy change, a market shift, or a coverage gap. Give Claude the reason, and the email will feel personal rather than automated.
4. Use Claude for coverage gap analysis. Describe a client's current coverage portfolio and ask Claude to identify potential gaps. It is not providing advice — it is helping you think through what to recommend.
5. Ask Claude to review your documentation. Paste a renewal letter or claims summary and ask: "Review this as if you were an E&O claims examiner. What documentation gaps exist? What should I add to protect myself and serve the client better?"
6. Build prompt templates for recurring tasks. Save your best prompts for policy summaries, renewal letters, and claims documentation. Swap in the details for each client, and your workflow becomes a 5-minute process instead of a 45-minute one.
Can insurance agents use Claude?
Yes, for the writing side of the job. Agents use Claude to draft policy summaries, renewal letters, claim notes, annual-review invitations and prospecting emails, then edit and send them themselves. It doesn't quote, bind, or know any carrier's underwriting rules, so anything about price, eligibility or coverage decisions comes from your systems and your carriers.
Can Claude explain an insurance policy to a client?
It can draft the explanation, and you check it. Paste the limits, deductibles, exclusions and endorsements from the declarations page and Claude writes a summary in everyday language, with the exclusions called out. Policy forms and endorsements vary by carrier and state, so compare the draft to the actual policy before it goes to the client, and keep the usual line that the policy itself governs.
Is it safe to put client information into Claude?
Keep personal and sensitive details out. You rarely need them: the coverage terms and the situation are enough for a good draft. Leave out names, addresses, Social Security numbers, driver's license and policy numbers, bank details, and any health information from life or health applications, and add those yourself in your agency management system. Your agency, your carriers and your state may also have rules on using AI tools with client data [verify with your agency's compliance contact before you start].
Can Claude write renewal letters when premiums go up?
Yes. Tell it the old and new premium, what changed (claims, rates, coverage) and what you recommend, and it drafts a letter that explains the increase plainly and makes your case. Check every number against the renewal offer, and don't let the letter promise savings, coverage or outcomes the carrier hasn't confirmed.
Is Claude or ChatGPT better for insurance agents?
Either one can write a clear summary or email from good input. The bigger questions are which tool your agency allows, and whether you want ready-made commands for policy summaries, renewals, claims and outreach, which is what the Insurance Agent plugin adds on the Claude side.
We compare them in more detail in ChatGPT vs Claude for insurance agents.
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A command center plus five connected jobs for renewals, new-client onboarding, annual reviews, claim support, and referrals and marketing — drafted into your Gmail, Calendar, and Drive for your approval, with living trackers. Ambient advice-boundary, advertising, and client-data guards; it never makes a coverage call. Every prompt included — 67 skills in all.
Get the Operating System for $19Installs as a Claude Cowork plugin — and every prompt is included as an HTML page you can use in ChatGPT, Gemini, or any AI. How to install → Prices are in USD; Gumroad applies fair local pricing at checkout in eligible countries.