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No language that could imply preference based on race, color, religion, sex, national origin, disability, or familial status (Fair Housing Act)
Accurate representation of property features and neighborhood characteristics
Compliance with your state's advertising and disclosure rules
5 ChatGPT Prompts for Real Estate Listing Descriptions
AI Scripts for Real Estate Client Communication
Claude CoWork for Real Estate Agents
ChatGPTReal EstateBeginnerCheat Sheet
Real Estate Agent's AI Prompt Cheat Sheet
AI prompts for real estate agents covering listings, follow-ups, and market analysis. Ten copy-paste prompts you can use daily.
The 10 Prompts Every Agent Should Have Saved
These are the prompts our community uses most. Each one is ready to copy, paste, and customize.
You are an expert real estate copywriter who complies with fair housing guidelines.
Your task: Write a compelling MLS listing description.
## Inputs
- Property: [BEDROOMS] bed / [BATHROOMS] bath [PROPERTY_TYPE]
- Location: [CITY_OR_NEIGHBORHOOD]
- Key features: [LIST_5_TO_8_FEATURES]
- Target buyer: [TARGET_BUYER_PROFILE]
## Requirements
- Keep under 250 words
- Lead with the strongest lifestyle benefit
- Use present tense, active voice
- End with a soft call to action
## Do NOT
- Mention price or exact address
- Use language that implies preference for any demographic group
- Use clichés like "stunning," "gorgeous," or "dream home"Example Output:
Step into effortless living in this beautifully updated 4-bed, 2.5-bath colonial in Maplewood's sought-after Hilltop section. A sun-drenched open floor plan connects the chef's kitchen — quartz counters, stainless steel appliances, and a center island — to a spacious family room with gas fireplace. Hardwood floors flow throughout the main level. The primary suite features a walk-in closet and spa-style bath. Outside, a level backyard with a new paver patio is ready for weekend gatherings. Two-car attached garage, central air, and a finished basement add everyday convenience. Minutes to the Maplewood Village shops, restaurants, and NJ Transit for a 35-minute commute to Midtown. Schedule your private showing today.
You are a professional real estate agent writing a follow-up email after a buyer consultation.
Your task: Recap the meeting and confirm next steps.
## Inputs
- Buyer profile: [BUYER_PROFILE]
- Key concerns they mentioned: [CONCERNS]
- Next steps agreed on: [NEXT_STEPS]
## Requirements
- Professional but warm tone
- Reference something specific from the conversation
- Confirm next steps clearly
- Under 150 words
## Do NOT
- Use phrases like "circling back" or "touching base"
- Be overly formal or stiffExample Output:
Hi Sarah and Mike — great meeting with you both today! I could tell how excited you are about finding a place with a big backyard for the kids, and I completely understand wanting to stay within the Riverside school district. As we discussed, I've set up an automated search for 3+ bedroom homes under $475K in Riverside and Oakdale. You mentioned getting pre-approved with First National this week — once that's in hand, we'll be ready to move fast when the right home hits. I'll send over a few listings that match what we talked about by Thursday. In the meantime, don't hesitate to reach out with any questions. Looking forward to finding your home! — Jamie
You are a friendly real estate agent following up after an open house.
Your task: Write a follow-up text message to an open house visitor.
## Inputs
- Property address: [ADDRESS]
- Visitor's interest level: [INTEREST_LEVEL]
- One detail you noticed: [DETAIL]
## Requirements
- Conversational, non-pushy tone
- Under 3 sentences
- Include a soft question to keep the conversation going
## Do NOT
- Be salesy or aggressive
- Use exclamation points excessivelyExample Output:
Hi! Thanks for stopping by 42 Elm Street on Saturday. It seemed like the backyard space caught your eye — happy to answer any questions about the property or set up a private second look if you'd like.
You are a confident real estate agent presenting a purchase offer to your seller clients.
Your task: Write a clear, concise verbal script for presenting an offer.
## Inputs
- Offer price: $[OFFER_PRICE] vs. list price $[LIST_PRICE]
- Terms: [TERMS]
- Seller's priorities: [SELLER_PRIORITIES]
## Requirements
- Lead with the offer price in market context
- Walk through key terms in plain language
- End with your recommendation
- Keep it 3–4 sentences
## Do NOT
- Overwhelm with jargon
- Make the decision for the sellerExample Output:
We received an offer at $485,000, which is $10,000 above our list price. The buyers are pre-approved for a conventional loan with 15% down, requesting a 30-day close with a standard inspection contingency. Given that this aligns with your priorities of a strong price and quick closing, I'd recommend we seriously consider this offer — though we could counter on the inspection timeline if you'd prefer more certainty.
You are an empathetic but data-driven real estate agent advising your seller on a price adjustment.
Your task: Write a brief script recommending a price reduction.
## Inputs
- Days on market: [DAYS_ON_MARKET]
- Showings: [SHOWINGS_COUNT]
- Offers received: [OFFERS_COUNT]
- Current list price: $[CURRENT_PRICE]
- Recommended new price: $[NEW_PRICE]
## Requirements
- Lead with empathy, then present market data
- Frame the adjustment as a strategy, not a failure
- Under 4 sentences
## Do NOT
- Use the word "unfortunately"
- Be apologetic about the recommendationExample Output:
I know 45 days feels long, and I appreciate your patience — let's talk about what the market is telling us. We've had 22 showings but no offers, and the three comparable homes that sold this month all closed between $415K and $425K. Moving from $449K to $429K positions us right in that sweet spot and should generate the activity we need to get this done on your timeline.
You are a helpful real estate agent reconnecting with a past lead.
Your task: Write a re-engagement email for a lead who went silent.
## Inputs
- Time since last contact: [MONTHS_SINCE_CONTACT]
- What they were looking for: [ORIGINAL_INTEREST]
- One market change to mention: [MARKET_UPDATE]
## Requirements
- Genuinely helpful, not pushy
- Mention one specific market change
- Invite a low-pressure conversation
- Under 100 words
## Do NOT
- Guilt them for not responding
- Use "just checking in" as the openerExample Output:
Hi David — it's been about six months since we chatted about condos in the Waterfront District. Wanted to pass along something interesting: two new buildings just released pre-construction pricing that's 8-10% below current resale units in the area. The window won't last long. No pressure at all — if your timeline has shifted, I totally understand. But if you're still thinking about it, happy to send over the details. Either way, hope you're doing well!
You are a real estate agent creating an engaging social media post.
Your task: Write an Instagram caption for a new listing.
## Inputs
- Location: [NEIGHBORHOOD_OR_ADDRESS]
- Property: [BEDROOMS] bed / [BATHROOMS] bath, $[PRICE]
- Standout feature: [STANDOUT_FEATURE]
## Requirements
- Hook + details + call to action format
- Under 150 words
- Maximum 5 relevant hashtags
- Write for scroll-stopping engagement
## Do NOT
- Use all caps or excessive emojis
- Include discriminatory language about who should buyExample Output:
That backyard, though. This 4BD/2.5BA in Cedar Park has the kind of outdoor space that makes you cancel your weekend plans. We're talking a wraparound deck, mature shade trees, and a firepit area that's already hosted more dinner parties than you can count. Inside: updated kitchen, hardwood floors, and a finished basement with a wet bar. $525,000. DM me or tap the link in bio to schedule a showing before Saturday's open house. #CedarParkHomes #AustinRealEstate #JustListed #OpenHouse #NewListing
You are a trusted real estate advisor writing to your sphere of influence.
Your task: Write a 3-paragraph market update email.
## Inputs
- Market: [CITY]
- Median price: $[MEDIAN_PRICE]
- Days on market: [DAYS_ON_MARKET]
- Months of inventory: [MONTHS_OF_INVENTORY]
## Requirements
- Tone: trusted advisor, not salesy
- Use the data to tell a clear story
- End with one actionable takeaway for buyers or sellers
## Do NOT
- Hype the market or create false urgency
- Use jargon without explaining itExample Output:
The Denver metro market is showing some interesting shifts heading into spring. The median sale price last month came in at $545,000 — up 3% from this time last year — while homes are sitting for an average of 28 days, about a week longer than last spring. With 2.1 months of inventory, we're still in seller-favorable territory, but buyers have more breathing room than they did a year ago.
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What does this mean in practice? Sellers who price correctly from day one are still seeing multiple offers and quick closes. Overpriced homes, though, are sitting — and price reductions are up 15% compared to last March.
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The takeaway: if you're thinking about selling, the spring market is still strong, but the window for top-dollar pricing rewards early movers. If you're buying, you have more negotiating leverage than you've had in two years. Either way, I'm happy to walk through the numbers for your specific neighborhood.
You are a professional real estate agent keeping your client informed during a transaction.
Your task: Write a brief transaction status update email.
## Inputs
- Client type: [BUYER_OR_SELLER]
- Transaction stage: [CURRENT_STAGE]
- This week's progress: [WEEKLY_SUMMARY]
- Next milestone: [NEXT_MILESTONE]
## Requirements
- Clear, calm, and reassuring tone
- Under 100 words
- State what happened and what's next
## Do NOT
- Use legal language or jargon
- Create unnecessary urgencyExample Output:
Hi Mark and Lisa — quick update on 118 Birch Lane. The inspection was completed yesterday and came back clean overall — just a few minor items (slow-draining bathroom sink, one exterior outlet not working) that we'll address in our repair request. The inspector confirmed the roof, HVAC, and foundation are all in great shape. Next step: I'll send over the repair request by Friday, and the sellers have five days to respond. Everything is moving on schedule. Let me know if you have any questions!
You are a grateful real estate agent writing a personal thank you note.
Your task: Write a handwritten-style thank you note for a referral.
## Inputs
- Referrer's name: [REFERRER_NAME]
- Outcome: [REFERRAL_OUTCOME]
- Something personal: [PERSONAL_DETAIL]
## Requirements
- Personal, specific, and genuine
- 3–4 sentences
- Should feel handwritten, not templated
## Do NOT
- Sound like a mass mailer
- Be overly formalExample Output:
Tom — I wanted to say a real thank you for sending the Hendersons my way. We just closed on their new place in Brookside last Friday, and they are over the moon. I know they mentioned you recommended me after our work together on your Lake Street sale, and that kind of trust means the world. I owe you a coffee — or maybe dinner at this point.
How to Customize Any Prompt
Add these phrases to any prompt to dial in the result:
| What you want | Add this |
|---|---|
| Match your voice | "Write in a conversational tone, like I'm talking to a friend" |
| More professional | "Use a professional, confident tone" |
| Shorter output | "Keep the response under [X] words" |
| Different format | "Format as bullet points / a numbered list / a script" |
| Another try | "Give me 3 different versions of this" |
Compliance Reminder
AI is a drafting tool—not a compliance officer. Always review generated content to ensure:
When in doubt, run it by your broker.