5 Claude Prompts for Social Media Client Communication

Write a weekly client update email summarizing this week's social media activity and next week's plan.

<client-context>
- Client: [e.g., GlowLab Skincare]
- Relationship tone: [e.g., Professional but warm — we have worked together for 6 months and have a good rapport]
- Client communication preference: [e.g., Wants concise updates, appreciates data, does not want marketing jargon]
</client-context>

<this-week-summary>
- Posts published: [e.g., 5 Instagram posts (2 carousels, 2 Reels, 1 static), 3 TikTok videos]
- Top performer: [e.g., Niacinamide ingredient carousel — 1,400 likes, 210 saves, 45 shares]
- Engagement highlights: [e.g., Overall engagement rate 4.6% (above 4.2% monthly average). Reels reach up 15%.]
- Community management: [e.g., Responded to 34 DMs and 67 comments. Flagged 2 product complaints to client's CS team.]
- Issues or notes: [e.g., Wednesday's scheduled post had a typo in the CTA — caught and corrected within 20 minutes. One negative comment about shipping times — responded empathetically and directed to support.]
</this-week-summary>

<next-week-plan>
- Planned posts: [e.g., 5 Instagram posts, 3 TikTok videos, daily Stories]
- Content themes: [e.g., Spring skincare transition, sunscreen education, customer testimonial feature]
- Action items for client: [e.g., Need approval on 2 posts by Wednesday. Need customer testimonial photo/quote by Thursday for Friday's post.]
- Upcoming: [e.g., Planning for April content calendar — will share draft for review by Friday]
</next-week-plan>

<instructions>
- Keep under 300 words total
- Structure: brief greeting, this week's wins (2-3 bullet points), quick operational notes, next week preview, action items for client
- Lead with positive results — clients want to feel good about the investment
- Be transparent about any issues but frame them as handled
- End with clear, specific action items the client needs to complete (with deadlines)
- Professional but warm — like a trusted partner, not a vendor
</instructions>

Write a new client onboarding welcome email for a social media management engagement.

<engagement-details>
- Client: [e.g., Sunrise Coffee Co. — specialty coffee roaster with 3 retail locations]
- Services: [e.g., Instagram and TikTok management — content creation, scheduling, community management, monthly reporting]
- Start date: [e.g., March 10, 2026]
- First deliverable: [e.g., Social media strategy document due March 17]
- Onboarding call: [e.g., Scheduled for March 10 at 2 PM EST]
- Your name: [e.g., Alex Rivera]
</engagement-details>

<instructions>
Write a professional, warm welcome email that:
1. Expresses genuine excitement about the partnership (not generic — reference something specific about their brand)
2. Confirms the engagement details and start date
3. Outlines what happens in the first 2 weeks (onboarding call, brand immersion, strategy document, first content drafts)
4. Lists what you need from the client to get started (brand assets, logins, style guides, product info)
5. Sets communication expectations (how often you will update them, preferred channels, response time)
6. Ends with a confident, forward-looking close

Keep under 400 words. Professional but personable — this sets the tone for the entire relationship.
</instructions>

Write an email to a client addressing a period of underperformance on their social media accounts.

<situation>
- Client: [e.g., ModernFit Activewear]
- Issue: [e.g., Instagram engagement dropped 25% over the past 6 weeks. Follower growth stalled. Two viral competitor Reels made the client question our strategy.]
- Root causes you have identified: [e.g., Algorithm shift penalizing low-Reels accounts (we have been heavy on carousels). Competitor had a celebrity endorsement that created a temporary spike. Our content calendar was not adjusted after the product launch ended.]
- What you are doing about it: [e.g., Shifting content mix to 50% Reels, testing new hook formats, refreshing content pillars, proposing a paid boost strategy for top-performing organic content]
- Relationship context: [e.g., Client has been with us for 8 months, generally happy, but this is the first time they have expressed concern]
</situation>

<instructions>
Write an email that:
1. Acknowledges the concern directly — do not be defensive or dismissive
2. Shows you have already diagnosed the root causes (this demonstrates expertise)
3. Separates what is within your control from external factors (algorithm changes, competitor spikes)
4. Presents a clear, specific action plan with timeline
5. Reframes the situation as an opportunity to evolve the strategy
6. Maintains confidence without being dismissive of the client's concern

Tone: Transparent, professional, and solution-oriented. This is not an apology letter — it is a strategic response that builds trust through honesty and competence.
Keep under 350 words.
</instructions>

Write a monthly recap email that celebrates results and reinforces the value of social media management.

<client-context>
- Client: [e.g., Bloom Boutique — women's fashion DTC brand]
- Month: [e.g., February 2026]
- Relationship: [e.g., 4 months in, client is happy but has not yet committed to a long-term contract renewal coming up in April]
</client-context>

<results>
- Instagram followers: [e.g., 8,400 → 9,100 (+700, +8.3%)]
- Engagement rate: [e.g., 3.2% → 4.1% (28% improvement)]
- Website clicks from social: [e.g., 480 → 890 (+85%)]
- Revenue attributed to social (if available): [e.g., $4,200 in orders from Instagram link clicks]
- Top content: [e.g., "Spring collection reveal" Reel — 18K views, 1,200 likes, 340 saves]
- Community growth: [e.g., DM conversations up 40%, average response time under 2 hours]
- Milestones: [e.g., Crossed 9,000 followers, first Reel to break 15K views, highest engagement rate since account launch]
</results>

<instructions>
Write an email that:
1. Opens with the headline number that matters most to the client (revenue or website traffic, not vanity metrics)
2. Highlights 3-4 key wins with context about why they matter for the business
3. Notes any milestones reached
4. Briefly previews what is planned for next month to build anticipation
5. Subtly reinforces the value of professional social media management without being salesy
6. Ends with a warm, forward-looking close

This email should make the client feel great about their investment. Keep under 300 words. Tone: Celebratory but professional — not over-the-top.
</instructions>

Write a response to client feedback on content drafts, acknowledging their input and presenting revised options.

<feedback-context>
- Client: [e.g., Harvest Table restaurant]
- Content reviewed: [e.g., 5 Instagram posts for next week]
- Client feedback: [e.g., "Post 2 feels too salesy — we do not want to push reservations that hard. Post 4's caption is too long. Post 5 photo suggestion does not match our brand — we never use overhead flat lay shots. Overall tone is good but could be warmer. Love posts 1 and 3 — no changes needed."]
</feedback-context>

<instructions>
Write a response email that:
1. Thanks them for the detailed feedback (acknowledge the effort they put into reviewing)
2. Confirms which posts are approved as-is (Posts 1 and 3)
3. Addresses each piece of feedback specifically:
   - Post 2: Present a revised approach that is softer on the CTA
   - Post 4: Offer a shortened version
   - Post 5: Suggest an alternative visual direction that fits their brand
4. Notes the "warmer tone" feedback and confirms you will apply it going forward
5. Asks for approval on revisions with a specific deadline so the posting schedule stays on track
6. Keep the tone collaborative — "great catch" and "totally agree" rather than "I'll fix it"

Keep under 250 words. Professional, responsive, and collaborative.
</instructions>