Social Media Manager
Generate social captions, build content calendars, and draft client performance reports
The Social Media Manager plugin helps you with caption writing, content planning, performance reporting, and strategy documents. Every command works standalone — describe your client or campaign and get professional output ready for your review.
Use /caption to generate platform-optimized captions with hashtags, brand voice matching, and visual suggestions for any platform. Use /content-calendar to build structured content calendars with post ideas, caption drafts, and themes across multiple platforms. Use /performance-report to turn raw social media metrics into professional client reports with analysis, insights, and recommendations. Use /strategy-doc to create comprehensive social media strategy documents with audience insights, content pillars, and KPIs.
The plugin's skills activate automatically when relevant: platform-specific content expertise for format conventions and algorithm priorities, plus social analytics skills for translating metrics into actionable insights.
Commands
/captionGenerate platform-optimized social media captions with hashtags and visual suggestions
/content-calendarBuild structured content calendars with post ideas, drafts, and themes across platforms
/performance-reportTurn raw metrics into professional client performance reports with insights
/strategy-docCreate comprehensive social media strategy documents with audience insights and KPIs
Skills
Skills activate automatically when Claude detects you're working on relevant tasks — no slash command needed.
Social Content Creation
Platform-specific format conventions, algorithm priorities, hashtag strategy, and content repurposing
Social Analytics
Engagement metrics, performance benchmarking, attribution, and translating data into actionable recommendations
Usage examples
Caption for Instagram carousel: 5 slides about meal prep tips for a wellness brand. Voice: friendly, encouraging, millennial-focused. CTA: save this post. Also give me a LinkedIn version.
2-week content calendar for a B2B SaaS client. Platforms: LinkedIn, X, Instagram. Pillars: thought leadership, product features, customer stories, industry news. 4 posts/week on LinkedIn, 5 on X, 3 on Instagram.
Performance report for February. Instagram: 12K followers (+800), 4.2% engagement rate, top post was Reel with 45K views. LinkedIn: 2.1K followers (+200), best post was carousel with 15K impressions. Client goal: grow Instagram to 15K by June.
Social strategy for a new DTC skincare brand launching in 2 months. Target: women 25-40, skincare-curious. Budget: $3K/mo paid + organic. Currently no social presence.
Install this plugin
/plugin install social-media-manager@alexclowe/awesome-claude-cowork-pluginsRun this command in Claude Cowork to install. Requires a paid Claude plan (Pro, Max, Team, or Enterprise).
All content generated by this plugin is for drafting and informational purposes only. The social media manager is responsible for reviewing, verifying, and customizing all outputs before professional use. This plugin does not constitute professional advice.
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