Social Media Manager
Captions, calendars, video scripts, visual briefs, and cross-platform adaptation for social media managers
The Social Media Manager plugin helps you with the full multimodal social workflow — captions, calendars, performance reports, video scripts, designer-ready visual briefs, and platform-native cross-posting. Every command works standalone with your input — describe the scenario and get a structured draft ready for your review.
Use /caption to generate platform-optimized captions. Use /content-calendar to build weekly or monthly calendars. Use /performance-report to turn metrics into client-ready reports. Use /strategy-doc to create comprehensive social strategies. Use /visual-brief to design platform-native visual specs and copy for TikTok, Reels, and LinkedIn carousel from a single prompt. Use /video-script to write timestamped scripts with B-roll, captions, and platform-specific hooks. Use /cross-post to adapt one post into platform-native variants for LinkedIn, X, TikTok, Instagram, and Threads.
The plugin's skills activate automatically when relevant: Social Content Creation (platform-specific content expertise, hooks, hashtags, repurposing), Social Analytics (engagement math, attribution, client-insight translation), Visual Design Brief (designer-ready brief authoring for handoff to Claude Design or a designer), and Platform-Native Voice (auto-adapts tone to LinkedIn, X, TikTok, Threads norms).
Commands
/captionGenerate platform-optimized social media captions with hashtags and visual suggestions
/content-calendarBuild structured content calendars with post ideas, drafts, and themes across platforms
/performance-reportTurn raw metrics into professional client performance reports with insights
/strategy-docCreate comprehensive social media strategy documents with audience insights and KPIs
/visual-briefDesign visual specs and text variations for TikTok, Instagram Reels, and LinkedIn carousel from a single prompt
/video-scriptWrite video scripts with timestamps, B-roll cues, captions, and platform-specific hooks
/cross-postAuto-adapt one post for platform-native voice across LinkedIn, X, TikTok, Instagram, and Threads
Skills
Skills activate automatically when Claude detects you're working on relevant tasks — no slash command needed.
Social Content Creation
Platform-specific format conventions, algorithm priorities, hashtag strategy, and content repurposing
Social Analytics
Engagement metrics, performance benchmarking, attribution, and translating data into actionable recommendations
Visual Design Brief
Designer-ready visual brief expertise — layout, palette, type, mood, and motion notes for handoff to Claude Design or a designer
Platform-Native Voice
Auto-adapts tone to platform norms — LinkedIn professional, X witty, TikTok conversational, Threads candid
Usage examples
/visual-brief Spring launch of small-batch ceramic mugs. Voice: warm, slow-craft, unfussy. Palette: bone, terracotta, deep moss. Briefs + copy for TikTok, Reel, LinkedIn carousel. Have studio footage and 6 flat-lays.
/video-script 30s TikTok for boutique fitness studio. Topic: 3 mistakes new lifters make on deadlifts. Voice: knowledgeable but warm. Single-take phone shoot, head coach on camera. Goal: drive class bookings.
/cross-post Adapt this LinkedIn post into native X (thread), Threads, and Instagram variants. Source: 'After 6 years running an agency, firing the lowest-margin 20% of clients every January dropped revenue 8% but raised profit 31%.'
/caption Launch of a new organic protein bar. Instagram carousel + LinkedIn. Voice: health-conscious, warm, educational. Visual: bright flat-lay with ingredients. Goal: saves and link-in-bio clicks.
/content-calendar Bloom Studio (boutique yoga). IG + TikTok. March. Pillars: tips, transformations, BTS, wellness, promos. IG 4x/wk, TikTok 5x/wk. Special: IWD March 8, spring equinox March 20.
/performance-report GreenLeaf Coffee Co. Feb 2026. IG 12.4K (+340), reach 89K, ER 3.1%. TikTok 5.2K (+890), avg 8.2K views, viral latte-art 142K. LinkedIn 2.1K (+65). Goals: TikTok 10K by Q2, IG ER 3.5%.
Social Media Manager Claude Vault
29 skills + 8 starter cartridges + a 1-input repurposing engine that turns one source into 6 platform variants. Voice-bleed guard included.
Get the vault for $39Install this plugin
/plugin install social-media-manager@alexclowe/awesome-claude-cowork-pluginsRun this command in Claude Cowork to install. Requires a paid Claude plan (Pro, Max, Team, or Enterprise).
All content generated by this plugin is for drafting and informational purposes only. The social media manager is responsible for reviewing, verifying, and customizing all outputs before professional use. This plugin does not constitute professional advice.
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