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Claude Cowork Plugin

📱Social Media Manager

Captions, calendars, video scripts, visual briefs, and cross-platform adaptation for social media managers

7
commands
4
skills

The Social Media Manager plugin helps you with the full multimodal social workflow — captions, calendars, performance reports, video scripts, designer-ready visual briefs, and platform-native cross-posting. Every command works standalone with your input — describe the scenario and get a structured draft ready for your review.

Use /caption to generate platform-optimized captions. Use /content-calendar to build weekly or monthly calendars. Use /performance-report to turn metrics into client-ready reports. Use /strategy-doc to create comprehensive social strategies. Use /visual-brief to design platform-native visual specs and copy for TikTok, Reels, and LinkedIn carousel from a single prompt. Use /video-script to write timestamped scripts with B-roll, captions, and platform-specific hooks. Use /cross-post to adapt one post into platform-native variants for LinkedIn, X, TikTok, Instagram, and Threads.

The plugin's skills activate automatically when relevant: Social Content Creation (platform-specific content expertise, hooks, hashtags, repurposing), Social Analytics (engagement math, attribution, client-insight translation), Visual Design Brief (designer-ready brief authoring for handoff to Claude Design or a designer), and Platform-Native Voice (auto-adapts tone to LinkedIn, X, TikTok, Threads norms).

AI Operating SystemSave 14 hours a week

Save hours every week with the Social Media Manager AI Operating System

A command center plus five connected jobs for calendars, repurposing, and client reports — drafted into your Gmail, Calendar, and Drive for your approval, with living trackers. Ambient voice-bleed guard included. Every prompt included — 45 skills in all.

Get the Operating System for $19One-time payment · Updates free for life

Installs as a Claude Cowork plugin — and every prompt is included as an HTML page you can use in ChatGPT, Gemini, or any AI. How to install → Prices are in USD; Gumroad applies fair local pricing at checkout in eligible countries.

Commands

Click a command to copy it. To run it in the Claude app, type it and pick it from the menu that appears; pasting it sends plain text instead of running it.

/caption

Generate platform-optimized social media captions with hashtags and visual suggestions

/content-calendar

Build structured content calendars with post ideas, drafts, and themes across platforms

/performance-report

Turn raw metrics into professional client performance reports with insights

/strategy-doc

Create comprehensive social media strategy documents with audience insights and KPIs

/visual-brief

Design visual specs and text variations for TikTok, Instagram Reels, and LinkedIn carousel from a single prompt

/video-script

Write video scripts with timestamps, B-roll cues, captions, and platform-specific hooks

/cross-post

Auto-adapt one post for platform-native voice across LinkedIn, X, TikTok, Instagram, and Threads

Skills

Skills activate automatically when Claude Cowork detects you're working on relevant tasks — no slash command needed.

Social Content Creation

Platform-specific format conventions, algorithm priorities, hashtag strategy, and content repurposing

Social Analytics

Engagement metrics, performance benchmarking, attribution, and translating data into actionable recommendations

Visual Design Brief

Designer-ready visual brief expertise — layout, palette, type, mood, and motion notes for handoff to Claude Design or a designer

Platform-Native Voice

Auto-adapts tone to platform norms — LinkedIn professional, X witty, TikTok conversational, Threads candid

Usage examples

/visual-brief Spring launch of small-batch ceramic mugs. Voice: warm, slow-craft, unfussy. Palette: bone, terracotta, deep moss. Briefs + copy for TikTok, Reel, LinkedIn carousel. Have studio footage and 6 flat-lays.

Press Enter to copy this example prompt.

/video-script 30s TikTok for boutique fitness studio. Topic: 3 mistakes new lifters make on deadlifts. Voice: knowledgeable but warm. Single-take phone shoot, head coach on camera. Goal: drive class bookings.

Press Enter to copy this example prompt.

/cross-post Adapt this LinkedIn post into native X (thread), Threads, and Instagram variants. Source: 'After 6 years running an agency, firing the lowest-margin 20% of clients every January dropped revenue 8% but raised profit 31%.'

Press Enter to copy this example prompt.

/caption Launch of a new organic protein bar. Instagram carousel + LinkedIn. Voice: health-conscious, warm, educational. Visual: bright flat-lay with ingredients. Goal: saves and link-in-bio clicks.

Press Enter to copy this example prompt.

/content-calendar Bloom Studio (boutique yoga). IG + TikTok. March. Pillars: tips, transformations, BTS, wellness, promos. IG 4x/wk, TikTok 5x/wk. Special: IWD March 8, spring equinox March 20.

Press Enter to copy this example prompt.

/performance-report GreenLeaf Coffee Co. Feb 2026. IG 12.4K (+340), reach 89K, ER 3.1%. TikTok 5.2K (+890), avg 8.2K views, viral latte-art 142K. LinkedIn 2.1K (+65). Goals: TikTok 10K by Q2, IG ER 3.5%.

Press Enter to copy this example prompt.
Free plugin · $0

Free One Post, Six Platforms

Turns one announcement into native posts for LinkedIn, X, TikTok, Instagram, Threads, and Facebook. One command, $0.

Get /cross-post free

Install this plugin

Claude desktop app (Cowork)

  1. Click Customize in the left sidebar, open the Plugins tab, then Add → Add marketplace → Add from a repository.
  2. Paste alexclowe/awesome-claude-cowork-plugins and click Sync.
  3. Under Discover, click Add next to Social Media Manager.

Requires a paid Claude plan. Anthropic is merging Cowork into the main Claude app; this path is the same either way.

Claude Code (terminal)

/plugin marketplace add alexclowe/awesome-claude-cowork-plugins/plugin install social-media-manager@awesome-claude-cowork-plugins

Run inside Claude Code. Add the marketplace once, then install any plugin by name.

Resources

Guide: How Social Media Managers use ClaudeAI tools for Social Media ManagersAI readiness auditView source on GitHub

All content generated by this plugin is for drafting and informational purposes only. The social media manager is responsible for reviewing, verifying, and customizing all outputs before professional use. This plugin does not constitute professional advice.

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